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Reuters – Alphabet’s YouTube will expand the way advertisers reach music and podcast listeners and connected TV viewers, the company said Monday.

The announcement comes as the advertising industry struggles amid record high inflation and supply chain disruptions, with some brands cutting marketing budgets.

This has led advertisers to “focus” on the types of marketing that reach new customers and drive product sales, Debbie Weinstein, vice president of global advertiser solutions for Google and YouTube, said in an interview. said in

“They want to know what works and how it can be doubled,” she said.

The streaming video platform said it will expand its voice ads globally so brands can pitch to people who use YouTube to listen to music and podcasts.

While YouTube is best known for watching videos, the platform is the second most popular service for listening to podcasts, the company said, citing a report from Edison Research.

The platform will also sell a new package of ad placements called “Moment Blast.” This gives your brand an edge on some of the most popular content on YouTube when users are watching videos on internet-connected TVs and other devices. Brands can buy packages to “own” key moments such as sporting events or new product launches, Weinstein said. YouTube expands audio and podcast ads for brands

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