Twitter’s new CEO says he’s excited to help transform Twitter

BENGALU – Twitter’s new appointed CEO Linda Yaccarino tweeted on Saturday that she was inspired by owner Elon Musk’s vision of creating a brighter future and was excited to help transform the social media platform. said that

It will be the first time Yaccarino has spoken publicly since news broke Thursday that he was in talks to become Twitter’s next CEO. Musk, who has been CEO since buying Twitter for $44 billion last October, said: announced his appointment on Friday.

“I have been inspired for a long time [Musk’s] A vision to create a bright future. We are excited to bring this vision to Twitter and transform this business together. Yaccarino tweeted.

Yaccarino said he spent several years as head of advertising at NBCUniversal, a Comcast subsidiary, trying to modernize its advertising business and is fully committed to Twitter’s future, adding that user feedback will help shape Twitter 2.0. said it was essential.

Yaccarino will take over the social media platform that has been trying to turn it around Plunging advertising revenue It is plagued with challenges along with a large amount of debt.

Since Musk bought Twitter, the company has lost nearly 80% of its staff, prompting advertisers to flee the platform, fearing their ads will appear next to inappropriate content. rice field. Musk acknowledged earlier this year that Twitter was suffering from a significant drop in advertising revenue.

Musk said Yaccarino could help build an “anything app,” which he has previously said could offer a range of services, such as peer-to-peer payments, but his choice of an advertising veteran is a no-brainer. It suggests that digital advertising will continue to be at the core. of business.

Musk has long said he plans to find a new leader for Twitter.

Musk, who is also the CEO of electric car maker Tesla, said on Friday that hiring Yaccarino as the new head of Twitter would allow him to spend more time with Tesla.Reuters