Tech

Facebook and Instagram are instructing users to track their activity to keep the app free

Facebook and Instagram are instructing users to track their activity to keep the app free

iOS 14.5 is here and it is App tracking transparency.. This is a new privacy feature aimed at protecting the privacy of our users.

Starting with iOS 14.5 (and iPadOS 14.5 and tvOS 14.5), the app must specifically ask the user for permission to track activity and access random ad identifiers or advertiser identifiers. These identifiers are important to enable your app to serve targeted ads.

If you’ve updated to iOS 14.5 (and you’ll need to), launch Facebook and Instagram and you’ll be notified of the details of the update and how the app uses your data.

But importantly, there is also a line that allows Facebook and Instagram to track activity. Make them free to use..

(Image source: Facebook)

Apart from the fact that Facebook and Instagram are very unlikely to start charging users, their business model revolves around having as many users as possible. There is also an issue that violates Apple’s App Store rules that prohibit apps from offering incentives. Allows users to track themselves.

Facebook and Apple have been involved in a language war since the announcement of App Tracking Transparency. Facebook has criticized the initiative as hurting small businesses and publishers because it “directly impacts their ability to use their advertising budget efficiently and effectively.”

Source: Ashkan Saltani, Facebook



Facebook and Instagram are instructing users to track their activity to keep the app free

Source link Facebook and Instagram are instructing users to track their activity to keep the app free

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