Apple’s app tracking transparency is approaching. Here’s what you need to know:

Apple’s app tracking transparency is approaching. Here’s what you need to know:

The battle for privacy

At Apple, they believe that privacy is a fundamental human right. And it’s this belief that tells us everything Apple does. That’s why Apple introduced Intelligent Tracking Prevention in Safari. It’s also why we believe that Apple collects only the minimum amount of data needed to deliver its services and processes as much data as possible on the device rather than relying on servers.

And with iOS 14.5, iPadOS 14.5, and tvOS 14.5, all of this is coming soon, and Apple is introducing a new privacy feature called. App tracking transparency..

First detailed at WWDC 2020 last year, App Tracking Transparency was designed to allow users to say more about how apps track activity and how data is used. It is a privacy measure.

But what exactly is that? How does it work? And how does it affect you and your app? Let’s shed light on these questions.

But first, it’s useful to know how tracking works. Fortunately, Apple has a detailed guide worth checking out here.

If the guide looks familiar, it’s almost the same as what Apple shared earlier this year. However, there are updates on how advertisers bid to display ads on their devices and how ad attribution works.

What is app tracking transparency?

This is a new feature that debuts on iOS 14.5, iPadOS 14.5, and tvOS 14.5. Basically, this is a privacy measure designed to give users more control over how the app tracks users.

This new move stems from what Steve Jobs said at the 2010 All Things Digital Conference. When asked about privacy, Jobs said:

People are smart and I think some people want to share more data than others. Ask them. Please listen every time. If they get tired of asking you, let them tell you to stop asking them. Please tell me exactly what you are trying to do with their data.

With app tracking transparency, your app should do the following: Ask the user for permission To track their activity and access random advertising identifiers or identifiers for advertisers (IDFAs). IDFA is important to enable your app to serve targeted ads.

For example, if you’re browsing your bike in your browser and you see a bike ad in your social media feed, it’s an app tracking and IDFA feature.

When the next update for iOS, iPadOS, or tvOS is complete, apps that want to track and access IDFA must explicitly ask for permission and specify the purpose for which the data is used. The user will be prompted to “Allow” or “Ask the app not to track” as follows:

Here's an example of what the prompt looks like: (Image source: MacRumors)

What if I ask the app not to track it? Can I still use the app?

According to Apple, app developers You can’t ask the user to allow tracking To use all the features of the app. In other words, the app should continue to work properly. The only thing users may notice is that the ads they see appear to be irrelevant.

Can Apple guarantee that the app isn’t tracking me?

If you select Ask the app not to track, the app will not track you and will not be able to access IDFA. App developers need to respect the choices of their users. However, there may be malicious developers who may have devised some sort of workaround. In this case, Apple will involve the developer and ask them to make changes and respect the user’s choices. Otherwise, you run the risk of launching from the App Store.

Is there a less disturbing way for advertisers to track me?

To help advertisers measure the impact of their ad campaigns without tracking users, Apple has introduced two new tools. SKAdNetwork And Private click measurement..

According to Apple, SKAdNetwork allows advertisers to determine how many times an app has been installed after an ad was displayed, without sharing user or device data. Private click measurement, on the other hand, allows advertisers to measure the impact of ads that direct users to your website while minimizing data using processing on your device.

Apple’s app tracking transparency is approaching. Here’s what you need to know:

Source link Apple’s app tracking transparency is approaching. Here’s what you need to know:

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