Amazing Thailand: tourism authorities plan to market ‘pita fever’ globally

Bangkok – Thailand Tourism Authority (TAT) Thai opposition leader Pita RimjaroenratThe 42-year-old will attract more tourists to the kingdom by making him a tourism ambassador.

Pita’s appeal could encourage more foreign tourists, especially young people from China, South Korea and Japan, to visit the Land of Smiles, TAT Governor Yuttasak Suphathorn said on Thursday.

Progressive Party (MFP) leader Pita is a candidate in an eight-party coalition To be the next Prime Minister of ThailandBut some analysts say he still faces the threat of military-backed parties that the coalition has annihilated. Elections May 14.

Yutasak said Pita would be a perfect ambassador for Thailand’s tourism sector due to her popularity with young people.

“Mr. Pita has the qualities of a major opinion leader, so it would be an advantage if he could agree to serve as Thailand’s tourism industry ambassador,” said Uttasak.

The marketing phrase ‘key opinion leader’ is used to describe an ‘influencer’ with professional or celebrity appeal who can gain the brand’s attention.

MFP deputy leader Sikanya Tansakur recently announced plans for the party to consult with agencies in the tourism sector.

He did not say whether Pita was considering becoming Thailand’s tourism ambassador.

of establishment of a new government It is expected to be signed in August.

Uttasak said the policies of the new government will be important to ensure Thailand achieves its goals. Goal of attracting at least 25 million tourists this year.

Thailand is doing well Welcome 10 million visitors That was the case for the first five months of the year, he said.

Yuttasak said about 50,000 foreigners are expected to arrive in Thailand every day in May.

An average of more than 80,000 foreigners visited Thailand a day last month, but that number surged during Songkran, he added.

Chamnan Srisawat, president of the Tourism Association of Thailand, agreed that appointing Pita as tourism ambassador was part of a “quick win” strategy.

He called on the incoming government to improve the quality of the site to make it a more attractive place for tourists.